This summer, forget leather and ditch heavy designer totes. If there’s one accessory every fashion girl is reaching for right now, it’s the raffia bag and thanks to Margot Robbie and Dakota Johnson, it just went viral all over again.
While luxury brands like Dior, Miu Miu, Bottega Veneta, and The Row have all dropped their takes on the woven trend, it’s Jacquemus’s circular Spiaggia Bag that’s stealing the spotlight this season. And the timing couldn’t be better: with only a few warm months left, the race is on to grab the most photogenic beach bag before raffia season fades.
Margot’s Laid-Back Luxe Look in Ibiza
Margot Robbie was recently spotted on vacation in Ibiza, carrying a giant Jacquemus raffia tote from the Spring 2025 “La Croisière” collection. The bag, named the Spiaggia Round Bag, features a relaxed flat weave with braided edges that hold its shape. Paired with a black sleeveless sundress and airy mesh ballet flats, Robbie’s styling was the definition of casual chic.
Her bag of choice priced at $790 in the “Natural” shade is big enough to carry beach essentials but still lightweight and structured enough for shopping days or resort strolls. The subtle sheer weave and gold charm detail made it feel special without being loud.
Dakota Johnson Did It First
Before Margot brought the bag to Ibiza, Dakota Johnson was spotted on the same island with her own oversized raffia tote, paired with neutral tones and vintage sunglasses. Known for her effortless, boho-meets-modern style, Dakota’s take on the trend was understated but influential. Her outfit, combined with Margot’s recent paparazzi shots, launched the Jacquemus bag into viral territory.
Now, fashion blogs and Pinterest boards are calling this tote the It Bag of Summer 2025.
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Why Raffia Bags Are the Ultimate Seasonal Staple
Woven from palm fibers or similar natural materials, raffia bags are both eco-conscious and visually soft ideal for summer. They pair beautifully with linen sets, swimsuits, oversized button-downs, or flowy dresses. The charm lies in their texture and warmth, which synthetic bags just can’t replicate.
Raffia bags are also extremely photogenic, adding texture and lightness to any outfit. Whether structured like Jacquemus’s circle tote or slouchy like The Row’s oversized version, the trend has flexibility that makes it feel both luxury and laid-back.
Style It Like the Celebs
Want to try the look yourself? Here are three easy ways to style a raffia bag this summer:
- Beach Day: Pair it with a white cotton cover-up, woven slides, and a wide-brim hat
- Brunch Casual: Wear with high-waisted shorts, a cropped tank, and gold layered jewelry
- Evening Glow: Try it with a long sundress, strappy heels, and a slick bun
Whether you’re traveling or staying local, the raffia bag brings vacation energy to any outfit.
When Margot Robbie and Dakota Johnson both reach for the same bag in the same week, you know it’s more than just a trend it’s a fashion staple in the making.
So if you’re ready for your own summer glow-up, trade your heavy handbag for something light, airy, and celebrity-approved. The Jacquemus raffia tote is here, and it’s already shaping the look of summer 2025.