If you thought Savile Row was only for men, think again. Tucked among the historic tailoring houses of London’s most iconic fashion street is a quiet revolution, and at its heart is a woman who’s reshaping the rules of style. Daisy Knatchbull, founder of the bespoke label Knatchbull, has made it her mission to bring power suits and tailored elegance to women. She’s doing it in the most graceful and groundbreaking way.
You may have first heard her name back in 2016 when she showed up at Royal Ascot wearing a top hat, waistcoat, full morning coat, and sky-high Louboutins. The look turned heads, not just for its boldness but for what it stood for. For the first time, a woman walked into a traditionally male dress code and made it her own. That moment wasn’t just fashion. It was a statement.
But Daisy didn’t stop there.
In 2019, she launched her own brand, originally called The Deck, offering women’s tailoring that mirrored the quality and tradition of Savile Row’s finest. In a world that often asks women to fit into clothes, she flipped the script by tailoring clothes to fit women, their bodies, lives, and stories.
Now known as Knatchbull, her brand has grown into a full tailoring house dedicated entirely to women. And not just any tailoring. This is bespoke tailoring, the kind that’s handcrafted over weeks, designed from scratch, and made to last a lifetime.
Tailoring for Real Women
What sets Knatchbull apart isn’t just its location or its luxury feel. It’s the experience. The team behind the brand is made up entirely of women trained in Savile Row craftsmanship. That means clients are understood, listened to, and styled by people who truly get it.
Whether you’re navigating the changes of menopause, going through fertility treatments, or just looking for a suit that actually flatters your body, Knatchbull is built to support you with elegance and ease.
The process begins with a personal fitting, followed by your choice of over 7,000 fabrics, from plush velvets and crisp cottons to rich tartans and cashmeres. You’ll also choose your lining, buttons, monogram, and overall vibe. Whether you’re after a classic power suit, a relaxed pantsuit, or something in between, it’s all tailored just for you.
Prices start at around £3,300. And yes, it’s an investment. But with a 62% repeat order rate, it’s clear that once women experience this level of fit and confidence, they keep coming back.
Style Meets Substance
Knatchbull’s clients range from age 13 to 96, but they all have one thing in common. They want to feel strong, stylish, and seen. Some opt for traditional three-piece looks. Others go for safari jackets, wide-legged trousers, or sharp tuxedos.
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The goal isn’t to chase trends. It’s to give women clothes that truly fit, not just physically but emotionally. As one client put it, wearing a Knatchbull suit feels like “wrapping a force field around you.”
And it’s not just suits anymore. The brand has expanded into a ready-to-wear collection featuring silk camisoles, tailored skirts, cotton shirts, and cashmere layers. All are designed to mix effortlessly with your wardrobe or stand on their own.
Building a New Fashion Legacy
In just a few years, Daisy Knatchbull has transformed the perception of what women’s tailoring can be. She’s brought a sense of calm confidence to fashion, where women no longer have to choose between elegance and comfort or strength and softness.
And perhaps the most beautiful part is that Knatchbull’s vision isn’t about changing women to fit fashion. It’s about changing fashion to fit women.
As Daisy herself says, “It’s not about a perfect body. It’s about your body and how we can make the clothes fit you.”
So whether you’re dressing for a boardroom, a big moment, or just want to feel your best walking down the street, this is what modern power dressing looks like. It’s stitched with purpose, passion, and the kind of quiet confidence only true craftsmanship can bring.