Skims isn’t just a fashion label, it’s a cultural movement led by none other than Kim Kardashian. From redefining shapewear to launching viral celebrity campaigns, Skims has become one of the most successful and talked-about fashion brands in recent history. But if you’ve ever wondered, what is Skims, you’re not alone.
Let’s break it down.
The Origin of Skims
It is launched in 2019, originally under the name “Kimono” a title that sparked cultural backlash for appropriating a traditional Japanese garment. Kim Kardashian quickly rebranded the company to Skims, keeping the core values intact: body positivity, comfort, and real-world sizing.
From day one, the mission was clear: create high-quality shapewear that actually fits and flatters all body types. The result? A fashion empire.
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Here’s why Skims stands out:
- Size Inclusivity: From XXS to 5X, every body is included.
- Neutral Shades: A wide range of skin-toned hues for true “nude” matches.
- Real Models: It showcase people of all body types not just industry standards.
- Daily Comfort: Bodysuits, bras, loungewear, and swimwear designed to move with you.
It’s not just about looking good. It’s about feeling good too.
Skims Through the Years: Highlights from 2019 to 2025
- 2019: Brand re-launches as Skims after backlash over the name “Kimono.”
- 2021: Fendi x Skims capsule sells out, earning $1M in just one minute.
- 2021: Becomes the official underwear partner for Team USA in the Olympics.
- 2022: Skim Swim launches to huge success.
- 2023: Company valued at $4 billion, launches menswear and signs NBA + WNBA deals.
- 2024: Valentine’s and Breast Cancer Awareness campaigns feature Lana Del Rey and Olivia Munn.
- 2025:
- June 2025: Skims expands its reach with a Back-to-School Basics line featuring everyday essentials for teens and young adults.
- May 2025: Launches a sustainable shapewear collection made from recycled fibers, reinforcing its commitment to eco-conscious fashion.
- Ongoing 2025: Nicola Coughlan continues as the face of the soft lounge collection, and the brand teases a luxury bridal capsule rumored for fall.
It keeps reinventing what it means to be a fashion brand in the 2020s and Kim Kardashian remains at the center of it all.
Who Is Skims For?
Short answer? Everyone.
Whether you’re looking for:
- Sculpting shapewear for events
- Soft cotton basics for everyday wear
- Ultra-comfy loungewear or supportive bras
- Trend-driven men’s essentials
Skim has it and in your size, your tone, and your vibe.
So what is Skims? It’s not just clothing. It’s confidence, inclusivity, and innovation all in one minimalist package. From its humble beginnings to billion-dollar valuation and game-changing partnerships, Skims has redefined the foundation wear industry.
In 2025, it’s not just a trend. It’s a fashion revolution with no signs of slowing down.